Public Relations

Blog vs News: Which Is Better For Your Website?

Still undecided between incorporating a blog vs news (newsroom) section on your website? When used effectively, blogs and news sections can drive traffic, boost SEO, enhance link-building, and accelerate your brand’s visibility. These content formats also play pivotal roles in Public Relations (PR) and Digital PR (DPR) efforts, helping you engage journalists and build meaningful […]

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Writing Great Headlines That Will Make You a Better Marketer

How do you make great headlines in marketing? In this useful guide, we improve your marketing skills by teaching you the fundamentals of writing great headlines, whether for advertising, SEO, public relations or email marketing.  Great headlines can take many marketers hours, or even days to create. Even with the introduction of Artificial Intelligence tools like

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