The Top TikTok Trends You Need To Try This Month (Updated: January 2025)

Dear Marketers,

Lemme guess, like many marketers and TikTok content creators like myself, you’re probably bouncing between TikTok and Google, asking the same burning questions:

• What’s trending on TikTok right now?
• What hashtags are trending on TikTok?
• How to find TikTok trends.
• What songs are trending on TikTok?
• What are the top TikTok trends of 2025?

If you’re nodding along, don’t worry – you’re not alone.

Every marketer, social media manager, and content creator out there is trying to stay ahead of the curve.

You’re here for a reason. One reason only!

Finding new ways to find the latest trends on the TikTok platform quickly!

(So you can spend time actually creating viral TikTok videos)

You are in the right place!

TikTok trend searches are skyrocketing!

People are frothing for the latest viral trend updates – with yearly global search volume being over 1.2 million on Google (cheers, Google Ads).

Even TikTok knows the demand for finding the latest TikTok Trends, which is why they added the ‘Creators Search Insights Tool’ to help creators with TikTok SEO!

TikTok Trends Searches On Google Trends

Walk with me…

There are literally so many TikTok trends below that are waiting to be discovered!

Updated frequently, I’ve got a killer list of TikTok Trends right now with everything you need to know!

With experience managing multiple TikTok accounts as a content marketing specialist, I’ve built this guide to help you smash your TikTok game.

So buckle up! Let’s dive into the TikTok Trends 2024 and make some magic happen.

Last Updated: 7 Jan 2025

TikTok Trends: January 2025

Here are the hottest TikTok trends taking over feeds in January 2025! View below.

The “Did you miss us? Because we missed you” TikTok Trend

Though the “I Miss You And We’re Back” TikTok sound by Hai Huy was trending on the platform in October/ November 2024, the TikTok Trend is back in full swing as businesses and employees are back at work post-Christmas holiday break.

As the world returns to the norm after all the Christmas celebrations, many businesses are using this trend to reconnect with their audiences, signalling a fresh start and renewed engagement. The relatable and welcoming nature of the phrase resonates with viewers, fostering a sense of community and anticipation.

As a business, how could I use the “Did you miss us? Because we missed you” TikTok Trend?

Simply put, you could do this with either a couple or a larger group of your team members with a minimal setup. Remember that authenticity and enthusiasm are key for audience engagement and increased video watch time!

Participating in this trend can humanize your brand and re-establish connections with your audience.

Trending TikTok Hashtags aligning with the “Did you miss us? Because we missed you” TikTok Trend

#WelcomeBack #WereBack #2025 #ImBack #FYP #FunnyVideo #WeAreBack #GoalsList #Business

TikTok Video Difficulty: 🟢 Easy

The “LA LA LA” TikTok Trend (Based off “La La La” By Sam Smith)

The “La La La” TikTok Trend is a sound-based trend on TikTok featuring Sam Smith’s classic 2013 hit “La La La”. This song gained popularity recently on TikTok for its infectious rhythm and the creative interpretations by TikTok users.

The return of “La La La” regaining popularity can be linked to its memorable melody and TikTok user’s affinity for nostalgic tracks. Users on TikTok are using a diverse array of content, from dance challenges to lip-syncs and comedic skits.

As a business, how could I use this TikTok Trend using “La La La” by Sam Smith?

Simply put, using viral TikTok sounds like this on TikTok can enhance brand visibility and reliability. Here are some ways you could use “La La La” by Sam Smith in your TikTok Videos:

• Behind-the-Scenes Content: You could share glimpses of the team in your business or organisation dancing or lip-syncing to the track, showcasing your brand’s authentic human side and fostering connections with TikTok viewers. Try adding some text or make it a meme that users can relate to.
• Matching Outfits: Popular videos using this trend include people wearing matching clothing and outfits. As a business, you could be creative and tie this into two colleagues wearing similar clothing at work.

Trending TikTok Hashtags aligning with “La La La” by Sam Smith

#LaLaLa #SamSmith #TikTok #Dance #Trending #ViralVideo #Dance #Relatable #OOTD

TikTok Video Difficulty: 🟢 Easy

TikTok Trends: December 2024

The “Paper Planes” TikTok Trend (Sound/ Dance Based)

This TikTok Trend is based on reigniting the timeless energy of M.I.A.’s iconic track “Paper Planes,” which is a viral trend that’s taking over feeds in December 2024. “Paper Planes”, a song released back in 2007, was an iconic hit known for its catchy hook and high-quality production but also for being ahead of its time in its critique of American culture and xenophobia.

Today, TikTok creators are using the song “Paper Planes” for a diverse range of content, from dance challenges and memes to commentary on school and college life.

As a business, how could I use this TikTok Trend using “Paper Planes” by M.I.A.?

Jumping on this trend can help businesses connect with audiences in an authentic and creative way. Here are a few ideas inspired by popular videos:

• Take inspiration from @elmofrontline‘s viral TikTok carousel featuring advice from high school seniors. With over 475K views (as of 19/12), it highlighted quotes like “PJs are the move”, “Fear is a wasted emotion”, and “Get good friends.” Businesses can adapt this format with themes such as: “The [Business Name] Team’s Goals for 2025”, “Advice for Our Customers in 2025”, and “2025 Resolutions From Our Team”.
• Another example (as seen below) is from a store in Ballarat, Australia. They use the sound as a call to action (CTA), “Ballarat has nothing to do ….. Visit us”. This is a great way to showcase their business whilst adding some playful humour to the mix.
• You could also use the “Paper Planes” audio for rhythmic cues to highlight scenarios or memes your audience can relate to, such as workplace wins, product transformations, customer experiences, or industry humour.

Trending TikTok Hashtags aligning with “Paper Planes” TikTok Trend.

#PaperPlanes #MIA #PaperPlanesTrend #DanceChallenge #Advice #2025 #2025Advice #BlowThisUpTikTok #ForYou #Relatable #Memes #EscapingClass #SkippingClass

TikTok Video Difficulty: 🟠 Medium

The “La La La Moai” TikTok Trend (Sound: “오리지널 사운드 – 𝘀𝗰”)

The “La La La Moai” track-based TikTok trend has grown to become a viral sensation on the platform. Set to the playful sound “오리지널 사운드 – 𝘀𝗰“, it combines rhythmic zooming camerawork with humorous and simple choreography. Its charm lies in its relatability and versatility, making it a favourite among creators and businesses alike.

The audio clip is catchy, upbeat and rhythmic, making it a great opportunity for creative camerawork. Creators like @faytlabel have popularised the trend, and companies like Bunnings Warehouse Australia have followed suit. In their recent video, @faytlabel used this sound to introduce their loyal TikTok audience to their new warehouse employee.

As a business, how could I use this TikTok Trend using “오리지널 사운드 – 𝘀𝗰”?

For businesses, it’s a golden opportunity to show off their playful side (if it makes sense with your brand and tone). As TikTok is the go-to platform for authentic, shareable content, hopping on trends like this is a no-brainer for building engagement and connecting with audiences. Using the “오리지널 사운드 – 𝘀𝗰” sound in your next business TikTok video, you could:

• Meet The Team Opportunity – Whether it’s just for fun as a work meme or you’re introducing a new employee to your fanbase, it’s a fun way to humanise your brand.
• Promote With Personality – Tie in this trend with your team being excited to build audience engagement, whether it’s a new product, giveaway, or promotion.
• Industry Humour – Share a relatable moment from your field/ or industry with captions like: “When your favourite customer comes in”, “When it’s work Christmas Party week”, or “When you’re scheduled to work with your work bestie” etc.

Trending TikTok Hashtags aligning with the trending sound “오리지널 사운드 – 𝘀𝗰” (La La La Trend).

#OfficeParty #MessyTok #사클 #LaLaLaMoai #Christmas #OfficeHumour #OfficeMemes #FYP #Viral #ChristmasParty

TikTok Video Difficulty: 🟢 Easy

The “I Like My Suit Case” Trend (AKA “I Like My Sootcase” Trend)

This TikTok trend, also playfully known as the “I Like My Sootcase” trend, the “I Like My Suitcase” trend on TikTok has gained significant traction on TikTok for its reliability, comedic timing (relative to just after the US Election), and the charming nature of the original clip.

The original ‘I Love My Suitcase’ clip originated from a CNN clip from 2010 featuring Barron Trump showing his liking towards a small Louis Vuitton briefcase in an adorable accent.

Recently the Barron Trump Suitcase video has resurfaced online on short video platforms like TikTok and Instagram Reels where creators have lip-synced, created remixes, and paired the audio with bags and luggage. This top TikTok Trend has gone viral due to it’s blend of charm and humour across many demographics.

As a business, how can I use the “I Love My Suitcase” trend?

As a business, humour sells! The “I Love My Suitcase” trend could be a great opportunity to leverage relatable humour to highligh your product, service or staff in a lighthearted way. In fact, in 2024, it’s industry-known in today’s marketing landscape that audiences do not want to be directly sold to. In the midst of the attention economy, businesses to need to be creative in they capture attention and keep audiences engaged. To use this TikTok trend as a business, you might:

• Retail/ E-Commerce – You might showcase a product that is peeping out the top of a suitcase.
• Hospitality/ Travel – Create a fast-paced “what’s in my suitcase” haul video to showcase travel essentials or partner products.
• Corporate Fun – Have employees (safely) have fun by wheeling their colleagues around the office who are peeping their heads out of the suitcase.

These Suitcase TikTok trend ideas are a great starting point towards capitalising on this trend with humour and authencity – showcasing your brand or product in a more light-hearted way.

Original Sound: @Schmoyoho

Trending TikTok Hashtags for the “I Love My Suitcase” Trend.

#Suitcase #SuitcaseTravels #BarronTrump #Trump #Sootcase #ILikeMySuitcase #ILikeMySootcase #Packing #ComedyVideo #Bestie #Sootcase #PackMeInYourSuitcase

TikTok Video Difficulty: 🟢 Easy

The “We Listen And Don’t Judge Challenge”

What is the “we listen and don’t judge challenge” trend on TikTok? 🤔

This viral TikTok Trend, the “we listen and don’t judge” challenge, puts pairs—think couples, close friends, or even family—face-to-face to spill the tea on honest, unexpected confessions lightheartedly.

However, before revealing their deepest and darkest secrets, they agree to the phrase ‘We listen, and we don’t judge” to create a safe, sacred and humorous environment to reveal these secrets.

The result? Many funny and surprising moments captivating audiences with its relatability and comedic value.

As a business, how can I use the “we listen and don’t judge challenge” trend?

Although this trend has gained traction from couples and family members taking centre stage, this trend could be funny Lo-Fi Content to help humanise your brand.

To achieve these laugh-out-loud videos showing the behind-the-scenes of your business, you could:

• Pair two or more employees who know each other well.
• Capture fun banter between an employee and their manager.

Video #2 below offers a perfect example of how these videos can work for a business.

Trending TikTok Hashtags for “we listen and don’t judge challenge”.

#welistenanddontjudge #welistenanddontjudgechallenge #thatcoolcouple #viral #fyp #trend #funny #couple #corporate #relationship #relatable #foryou

TikTok Video Difficulty: 🟠 Medium

“Mustard” TikTok Trend”

What is the “Mustard” trend on TikTok? 🤔

This viral TikTok originates from Kendrick Lamar’s hit song “TV Off” from his surprise GNX album release. In his track, he makes an unexpected outburst during a beat switch, saying, “Mustaaaaaaaaaaaarddddddddd!”—referencing Amercian record producer DJ Mustard.

This funny yet unexpected outburst became an instant meme, with brands like Mcdonald’s, Doritos and Heinz UK chiming in on the action to humorously market their products on TikTok, Instagram and X.

While businesses with a commercial account on TikTok may face challenges accessing the original track due to licensing restrictions, TikTok creators like @marcanderson8 (Marc Anderson) have swooped in with a karaoke-style take over the instrumental. This version has gained traction, offering an easy entry point for brands to join the fun.

Brands have gone a step further, using CapCut’s green-screen clip of Marc Anderson to create funny and shareable moments and memes.

As a business, how can I use the “Mustard” trend?

The “Mustard” TikTok Trend is a great opportunity to leverage both pop culture and connect with a younger demographic. This is an ongoing theme occurring in many companies’ social media strategies, including brands like Raising Cane’s, which have gone viral on social media platforms because of it (read the full case study, as it has some great tips and advice in there!).

Ultimately, the viral “Mustard” TikTok video would be personally best suited to a fast-food (QSR), restaurant, or hospitality venue, offering the perfect opportunity for your business to connect with audiences using humour and creativity. You could recreate a moment in a way that fits your products or service, like when a customer sees no mustard on their food.

Furthermore, if you’re not in the food or restaurant industry, you could dramatise a workplace event or create a playful “Mustard Moment” like “that employee who has Mustard on everything”, etc.

The key is to lean into humour and relatability to build engagement and brand personality.

Trending TikTok Hashtags for the “Mustard” Trend

#Mustard #TVOff #KendrickLamar #Rap #Meme #GNX #DJMustard #RapTok #HipHop #Kendrick #Music #Humble #KendrickVSDrake

TikTok Video Difficulty: 🟠 Medium

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