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LinkedIn has been rolling out updates that focus on content quality and the calibre of engagement through its 360Brew AI algorithmic system. This marks a transition in how content is delivered to audiences, prioritising substance above mere reach or network size.
Social media engagement is declining, competition for attention is intensifying, and the cost of paid reach continues to rise. Yet a handful of brands,Crocs, Dr Pepper, Marc Jacobs, P&G, are generating close to 10 million views per campaign without a single traditional ad placement. The format driving these results is the branded microdrama. This piece examines why the format works, what the leading campaigns have in common, and what marketing managers need to consider before adopting microseries as part of their brand strategy.
Are you a business owner or marketing director feeling overwhelmed by conflicting advice on social media strategy? This video addresses the dilemma of building a personal brand versus empowering your team as internal creators. We discuss how to navigate these challenges to foster effective branding and achieve social media growth for your business.
With 116 million daily active users, Reddit has transformed into the world’s largest repository of unfiltered human intent. For the discerning marketer, the "Reddit Answers" tool is not merely a social feature; it serves as a high-fidelity sensor for identifying long-tail demand and genuine pain points.
AI Search has arrived, with the transformative potential to amplify your brand authority and shift how customers discover businesses and make purchasing decisions. While many organisations understand the necessity of
As B2B organisations advance in the widespread integration of dynamic, audience-centric content, short-form video is emerging as a critical growth driver. While 87% of B2B marketers now use video as
I’ve always struggled with NOT writing about fast food marketing. 🥺 I’ve tried to take a break (even BrownieGod was a stretch). But El Jannah… since you opened near my
Breaking TikTok Trends: Dear Marketers, Lemme guess, like many marketers and TikTok content creators like myself, you’re probably bouncing between TikTok and Google, asking the same burning questions: If you’re
Earlier this month, I decided to mix up some of the podcasts I’ve been listening to and invest in a few more books across a range of topics to broaden
If you want to be a better marketer or a business owner seeking marketing insights, “Sell Like Crazy” by Sabri Suby could be your next read. If you’ve seen Sabri
