Still undecided between incorporating a blog vs news (newsroom) section on your website? When used effectively, blogs and news sections can drive traffic, boost SEO, enhance link-building, and accelerate your brand’s visibility. These content formats also play pivotal roles in Public Relations (PR) and Digital PR (DPR) efforts, helping you engage journalists and build meaningful […]
Blog vs News: Which Is Better For Your Website? Read More »
Breaking TikTok Trends: Dear Marketers, Lemme guess, like many marketers and TikTok content creators like myself, you’re probably bouncing between TikTok and Google, asking the same burning questions: If you’re nodding along, don’t worry – you’re not alone. Every marketer, social media manager, and content creator out there is trying to stay ahead of the
The Top TikTok Trends You Need To Try This Month (Updated: January 2025) Read More »
Dear Sales and Marketing Professionals, Driving RESULTS and BUSINESS GROWTH in today’s competitive landscape isn’t just about having great Sales and Marketing Teams performing their INDIVIDUAL roles well. It’s about Sales and Marketing operating together in parallel, fostering collaboration, aligning on unified goals, and feedback loops to achieve business success. Here’s why: In many organisations,
Sales And Marketing – Unlocking Their Full Potental Read More »
If you have been on TikTok in the last couple of months, you may have seen some Raising Cane’s chicken dipped in some oozing yet delicious Cane’s Sauce on your ‘for you’ page. What’s the fuss, you ask? Maybe Raising Cane’s marketing could have a little to do with it? So, what exactly are they
What Raising Cane’s Gets Right: A Marketing Case Study Read More »
New to the world of generative AI (artificial intelligence)? Or are you just like us (marketers and SEO specialists) who consider AI tools like ChatGPT or Perplexity to be our second-best friend? This guide has all you need to know about OpenAI’s latest instalment, SearchGPT. It’s no secret that generative AI has been a game-changer
What is SearchGPT – All You Need To Know Read More »
Want to step up your link building game? You’re in the right place! In this blog post, you’ll discover a fun and creative way to make linkable assets for SEO that will make your website visitors want to link to your website. I, Martyn Snibson, created my own free tools using generative AI. Here’s how
How do you make great headlines in marketing? In this useful guide, we improve your marketing skills by teaching you the fundamentals of writing great headlines, whether for advertising, SEO, public relations or email marketing. Great headlines can take many marketers hours, or even days to create. Even with the introduction of Artificial Intelligence tools like
Writing Great Headlines That Will Make You a Better Marketer Read More »
Are you coming across SEO terms like link acquisition? Link building? Backlinks for websites? Backlink services? Or Domain Authority? Our complete guide to backlink acquisition has all the gossip you need to know to get you started! If you’re a marketer, Search Engine Optimisation (SEO specialist) or business, I’m sure that the process of link
A Beginner’s Ultimate Guide To Backlink Acquisition Success (2025) Read More »
Search Engine Optimisation (SEO) and Marketing Agencies – Are you looking to generate fresh creative content ideas for your next content marketing campaign? This short guide has what you need to know about the ‘Speedstorming’ technique to give you a head start for your next client project. Many marketing and SEO agencies strive to deliver
Speedstorming: How To Boost Your Content Marketing Ideas In Little Time (25 Mins) Read More »
If you seek innovative ways to engage your audiences on social media, lo-fi content is a great way to create a sense of reliability and authenticity. This short guide about lo-fi content has all you need to know. When you think of lo-fi, you probably associate it with lo-fi music; I mean, I did; lo-fi
Lo-Fi Content – How To Boost Your Social Media Engagement (With Examples) Read More »
