Artificial Intelligence (AI) is changing the way you do your grocery shopping in a world that is continually becoming more digital. Studies conducted in 2023 suggest that 82% of grocery stores report that adopting Artificial Intelligence will be necessary to compete in the future. In Australia, despite being considered a step behind other parts of the world regarding technology, it seeks to invest and innovate to keep up with technology and changing consumer needs.
Why Make a Video On Artificial Intelligence In Supermarket Retail?
The objective was to create an insightful, informative video coinciding with an interesting and relevant subject impacting daily life. How this subject of studying Artificial Intelligence in Supermarket Retail was decided upon was a curiosity through being employed in the industry sector part-time. Furthermore, this video was intended to include messages and meanings to show how Artificial Intelligence is leading to a more progressive society economically. In contrast, it was also valuable to look at opposing perspectives surrounding AI’s controversy and the negative impacts it poses.
As a media consumer with a love of learning it is enjoyable to see the processes of how Informative videos are produced and how they can keep an audience engaged. YouTube channels such as ‘CNBC’, and ‘Company Man’ are a perfect example of this video genre. Inspired by their video model, coincidentally, this video embodies a similar method of telling a story while informing an audience.
Video Planning Process
Mindmap
The planning process began by creating a mindmap of how Artificial Intelligence is used in Supermarket Retail, guided by Google Scholarly Articles and news sources to support the argument.
Voiceover and Audio Mixing
With these ideas and concepts, this information was converted into a script that could be read as a voiceover before editing it with Adobe Premiere Pro. Using Adobe Audition as the Digital Audio Workstation (DAW Software) to edit the voiceover, the overall sound quality could be improved using effects such as limiters and compressors. This was to create a consistent performance, so the decibel level maintains a particular threshold when you hear the spoken dialogue.
Finding Artificial Intelligence related Foley and Creative Commons Material
When researching photo and video foley, it was vital that this material had the appropriate licensing and permissions, such as Creative Commons. Additionally, the focus was to select material that complimented the word choices and phrasing that was spoken in the video’s voiceover. For example, when it was said, “Let’s go back to 2008”, the footage selected comprised of a clock symbolic of ‘a moment in time’.
When selecting music, The advanced search feature on SoundCloud was chosen to find Creative Commons music that could be ‘modified commercially’. The final music choice was upbeat, maintaining an exciting sensation throughout the video.
Summary
In producing this video, plenty of valuable learning lessons and challenges existed. These challenges were mainly specific to sourcing relevant stock material that was Creative Commons licensed. Specifically, these were visual materials displaying Artificial intelligence in a Supermarket setting.
Text on screen was critically important in allowing an audience to be guided in how the video is meant to be interpreted, even if the visuals didn’t completely match the spoken dialogue. On the contrary, using text from another perspective can also improve audience engagement with the likelihood that they watch the video for a longer time rather than tuning out. Not everyone interprets information well audibly, so well-considered visuals like text allow for better suitability to a broader audience demographic.
Another learning experience also encountered involved the practical implementation of file organisation. This process is where files are selectively organised into specific folders to make them easier to access while editing. This learning experience was inspired by Dylan Hornsby’s (2018) video, which included editing tips for making videos.
Stock Material Used:
‘Couple Paying at the Counter in the Grocery’ By Jack Sparrow (CC0)
Jack Sparrow – Couple Paying at the Counter in the Grocery
‘Person Putting Pin Flag on a Map’ By Lara Jameson (CC0)
Lara Jameson – Person Putting Pin Flag on a Map
‘Banner Australia Freedom Flag’ By Simón Gómez (CC0)
Simón Gómez – Banner Australia Freedom Flag
‘A Man Tapping a Credit Card on a Terminal’ By Tima Miroshnichenko (CC0)
Tima Miroshnichenko – A Man Tapping A Credit Card On A Terminal
‘A Woman Wearing a Face Mask Buying Groceries’ By Pavel Danilyuk (CC0)
Pavel Danilyuk – ‘A Woman Wearing a Face Mask Buying Groceries’
Project At Table’ By Videvo (CC BY 3.0)
Videvo – Mid Section Of Colleagues Working On Project At Table
Mikemacmarketing – Artificial Intelligence & AI & Machine Learning
‘Packaged Goods in Industrial Line’ By Taka Soyama (CC0)
Taka Soyama – Packaged Goods in Industrial Line
‘Woman With Grocery Cart Chatting on her Phone’ By Gustavo Fring (CC0)
Gustavo Fring – Woman With Grocery Cart Chatting on her Phone
‘People Paying at the Checkout’ By Nazim Zafri (CC0)
Nazim Zafri – People Paying at the Checkout
‘Clock on glass building’ By coverr (CC0)
Coverr – ‘Clock on glass building’
‘a-couple-paying-at-the-counter-in-the-grocery’ By Jack Sparrow (CC0)
Jack Sparrow – a-couple-paying-at-the-counter-in-the-grocery
‘A Woman Working On An Electronic Tablet’ By Mixkit -Free Video Asssets (CC0)
Mixkit -Free Video Assets – A Woman Working On An Electronic Tablet
‘Rotating Stock Footage Of $100 Bills – MONEY 0149’ By Videezy (CC BY 3.0)
Videesy – ‘Rotating Stock Footage Of $100 Bills – MONEY 0149’
‘Two Men Working In A Warehouse’ By Tiger Lily (CC0)
Tiger Lily – Two Men Working In A Warehouse
‘Video of a Delivery Truck’ By CityXcape (CC0)
CityXcape – Video of a Delivery Truck
‘A Human Hand Touching Prosthetic Arm By cottonbro’ (CC0)
Cottonbro – A Human Hand Touching Prosthetic Arm
‘A Man Grocery Shopping’ By Creativ Medium (CC0)
Creativ Medium – A Man Grocery Shopping
‘Cashless Payment Of Purchases In A Store’ By Jack Sparrow (CC0)
Jack Sparrow – Cashless Payment Of Purchases In A Store
Music:
‘Goldfinch_Flight to the North’ By Axletree (CC BY 4.0)
Axletree – Goldfinch: Flight to the North
‘Chill Soul Rap Instrumental’ By Nkato (CC BY 3.0)
Nkato – Chill Soul Rap Instrumental
‘My Go Away Dream – Royalty Free Vlog Music’ By Not The King (CC BY 3.0)
Not The King – My Go Away Dream – Royalty Free Vlog Music
References:
Walton C (2020), ‘Aldi Is Wise To Invest In Amazon Go Style Checkout-Free Technology’, Forbes, New York, Accessed 30 August 2021.
Tindale A (2021), ‘Inside Woolworths $100million warehouse that\’s bigger than the MCG, staffed by robots and set to make 50,000 deliveries a week – with Woolies saying it will create 690 \’human\’ jobs’, Daily Mail Australia, Sydney, Accessed 25 August 2021.
Mavani, N. R., Ali, J. M., Othman, S., Hussain, M. A., Hashim, H., & Rahman, N. A. (2021), Application of Artificial Intelligence in Food Industry—a Guideline, Springer US, doi: 10.1007/s12393-021-09290-z
All material is created by myself unless stated.