Many don’t know this, but BrownieGod has been crushing it on TikTok and social media over the last few months. Most people outside the UK might have scrolled past one of their viral TikToks without even realising it. Look… I could be a bit biased, being that I have a sweet tooth… (I mean Brownies […]
How BrownieGod Dominated TikTok | A Marketing Case Study Breakdown Read More »
Seriously, who wants to be sold to? And yes, when you’re a business owner or marketer, it’s darn near impossible not to feel the urge to use social media, Google, email, and SMS to get your product or service seen by as many people as possible. But unless you’re a big company like McDonald’s, in
What Is the AIDA Formula? A Marketer’s Secret Weapon! Read More »
Breaking TikTok Trends: Dear Marketers, Lemme guess, like many marketers and TikTok content creators like myself, you’re probably bouncing between TikTok and Google, asking the same burning questions: If you’re nodding along, don’t worry – you’re not alone. Every marketer, social media manager, and content creator out there is trying to stay ahead of the
The Top TikTok Trends You Need To Try This Month (Updated: May 2025) Read More »
As a marketer, I’ve always been drawn to the satisfying symmetry of Instagram’s profile grid. I spend countless hours per week curating Instagram accounts I’ve been working on to look visually appealing. So, when I opened my Instagram accounts recently to see Instagram’s new rectangle grid, I wasn’t thrilled. It turns out that I wasn’t
Instagram’s New Rectangle Grid – But Why The Change? Read More »
If you have been on TikTok in the last couple of months, you may have seen some Raising Cane’s chicken dipped in some oozing yet delicious Cane’s Sauce on your ‘for you’ page. What’s the fuss, you ask? Maybe Raising Cane’s marketing could have a little to do with it? So, what exactly are they
What Raising Cane’s Gets Right: A Marketing Case Study Read More »
If you seek innovative ways to engage your audiences on social media, lo-fi content is a great way to create a sense of reliability and authenticity. This short guide about lo-fi content has all you need to know. When you think of lo-fi, you probably associate it with lo-fi music; I mean, I did; lo-fi
Lo-Fi Content – How To Boost Your Social Media Engagement (With Examples) Read More »
Put simply, the art of performing TikTok SEO has emerged as a valuable investment amongst both brands and content creators in order to fulfil their target audience search intent on TikTok. In this article, we will uncover all you need to know about TikTok SEO in 2025, including best practices and helpful tools to help
TikTok SEO: How To Master This New Trend In 2025 Read More »
