Content Marketing

Boron Letters by Gary Halbert

I Read Gary Halbert’s Boron Letters: 5 Brutally Honest Lessons on Marketing & Sales

I read the Boron Letters by Gary Halbert, Here are the five biggest lessons.  You might be wondering: What are The Boron Letters? And what is the summary of the Boron Letters by Gary Halbert? This article will share the most important lessons I learned from reading The Boron Letters, written by one of the

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Rectangle Grid On Instagram

Instagram’s New Rectangle Grid – But Why The Change?

As a marketer, I’ve always been drawn to the satisfying symmetry of Instagram’s profile grid. I spend countless hours per week curating Instagram accounts I’ve been working on to look visually appealing. So, when I opened my Instagram accounts recently to see Instagram’s new rectangle grid, I wasn’t thrilled. It turns out that I wasn’t

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Blog vs News: Which Is Better For Your Website?

Still undecided between incorporating a blog vs news (newsroom) section on your website? When used effectively, blogs and news sections can drive traffic, boost SEO, enhance link-building, and accelerate your brand’s visibility. These content formats also play pivotal roles in Public Relations (PR) and Digital PR (DPR) efforts, helping you engage journalists and build meaningful

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Sales and Marketing

Sales And Marketing – Unlocking Their Full Potental

Dear Sales and Marketing Professionals,  Driving RESULTS and BUSINESS GROWTH in today’s competitive landscape isn’t just about having great Sales and Marketing Teams performing their INDIVIDUAL roles well. It’s about Sales and Marketing operating together in parallel, fostering collaboration, aligning on unified goals, and feedback loops to achieve business success. Here’s why: In many organisations,

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Innovative Link Building – How To Craft Linkable Assets To Enhance your SEO (Using ChatGPT)

Want to step up your link building game? You’re in the right place! In this blog post, you’ll discover a fun and creative way to make linkable assets for SEO that will make your website visitors want to link to your website. I, Martyn Snibson, created my own free tools using generative AI. Here’s how

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Writing Great Headlines That Will Make You a Better Marketer

How do you make great headlines in marketing? In this useful guide, we improve your marketing skills by teaching you the fundamentals of writing great headlines, whether for advertising, SEO, public relations or email marketing.  Great headlines can take many marketers hours, or even days to create. Even with the introduction of Artificial Intelligence tools like

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