Dear Marketers,
Lemme guess, like many marketers and TikTok content creators like myself, you’re probably bouncing between TikTok and Google, asking the same burning questions:
- What’s trending on TikTok right now?
- What hashtags are trending on TikTok?
- How to find TikTok trends.
- What songs are trending on TikTok?
- What are the top TikTok trends of 2024?
If you’re nodding along, don’t worry – you’re not alone.
Every marketer, social media manager, and content creator out there is trying to stay ahead of the curve.
You’re here for a reason. One reason only!
Finding new ways to find the latest trends on the TikTok platform quickly!
(So you can spend time actually creating viral TikTok videos)
You are in the right place!
TikTok trend searches are skyrocketing!
People are frothing for the latest viral trend updates – with yearly global search volume being over 1.2 million on Google (cheers, Google Ads).
Even TikTok knows the demand for finding the latest TikTok Trends, which is why they added the ‘Creators Search Insights Tool’ to help creators with TikTok SEO!
TikTok Trends Searches On Google Trends
Walk with me…
There are literally so many TikTok trends below that are waiting to be discovered!
Updated frequently, I’ve got a killer list of TikTok Trends right now with everything you need to know!
With experience managing multiple TikTok accounts as a content marketing specialist, I’ve built this guide to help you smash your TikTok game.
So buckle up! Let’s dive into the TikTok Trends 2024 and make some magic happen.
Last Updated: 1 Dec 2024
TikTok Trends: December 2024
Here are the hottest TikTok trends taking over feeds in December 2024! View below.
The “We Listen And Don’t Judge Challenge”
What is the “we listen and don’t judge challenge” trend on TikTok? 🤔
This viral TikTok Trend, the “we listen and don’t judge” challenge, puts pairs—think couples, close friends, or even family—face-to-face to spill the tea on honest, unexpected confessions lightheartedly.
However, before revealing their deepest and darkest secrets, they agree to the phrase ‘We listen, and we don’t judge” to create a safe, sacred and humorous environment to reveal these secrets.
The result? Many funny and surprising moments captivating audiences with its relatability and comedic value.
As a business, how can I use the “we listen and don’t judge challenge” trend?
Although this trend has gained traction from couples and family members taking centre stage, this trend could be funny Lo-Fi Content to help humanise your brand.
To achieve these laugh-out-loud videos showing the behind-the-scenes of your business, you could:
- Pair two or more employees who know each other well.
- Capture fun banter between an employee and their manager.
Video #2 below offers a perfect example of how these videos can work for a business.
Source: @mmmjoemele
Source: @abbottlyon
Trending TikTok Hashtags for “we listen and don’t judge challenge”.
#welistenanddontjudge #welistenanddontjudgechallenge #thatcoolcouple #viral #fyp #trend #funny #couple #corporate #relationship #relatable #foryou
TikTok Video Difficulty: 🟠 Medium
“Mustard” TikTok Trend”
What is the “Mustard” trend on TikTok? 🤔
This viral TikTok originates from Kendrick Lamar’s hit song “TV Off” from his surprise GNX album release. In his track, he makes an unexpected outburst during a beat switch, saying, “Mustaaaaaaaaaaaarddddddddd!”—referencing Amercian record producer DJ Mustard.
This funny yet unexpected outburst became an instant meme, with brands like Mcdonald’s, Doritos and Heinz UK chiming in on the action to humorously market their products on TikTok, Instagram and X.
While businesses with a commercial account on TikTok may face challenges accessing the original track due to licensing restrictions, TikTok creators like @marcanderson8 (Marc Anderson) have swooped in with a karaoke-style take over the instrumental. This version has gained traction, offering an easy entry point for brands to join the fun.
Brands have gone a step further, using CapCut’s green-screen clip of Marc Anderson to create funny and shareable moments and memes.
As a business, how can I use the “Mustard” trend?
The “Mustard” TikTok Trend is a great opportunity to leverage both pop culture and connect with a younger demographic. This is an ongoing theme occurring in many companies’ social media strategies, including brands like Raising Cane’s, which have gone viral on social media platforms because of it (read the full case study, as it has some great tips and advice in there!).
Ultimately, the viral “Mustard” TikTok video would be personally best suited to a fast-food (QSR), restaurant, or hospitality venue, offering the perfect opportunity for your business to connect with audiences using humour and creativity. You could recreate a moment in a way that fits your products or service, like when a customer sees no mustard on their food.
Furthermore, if you’re not in the food or restaurant industry, you could dramatise a workplace event or create a playful “Mustard Moment” like “that employee who has Mustard on everything”, etc.
The key is to lean into humour and relatability to build engagement and brand personality.
Source: @heinzuk
Source: @munyachawawa
Trending TikTok Hashtags for the “Mustard” Trend
#Mustard #TVOff #KendrickLamar #Rap #Meme #GNX #DJMustard #RapTok #HipHop #Kendrick #Music #Humble #KendrickVSDrake
TikTok Video Difficulty: 🟠 Medium