Content Marketing

Blog vs News: Which Is Better For Your Website?

Still undecided between incorporating a blog vs news (newsroom) section on your website? When used effectively, blogs and news sections can drive traffic, boost SEO, enhance link-building, and accelerate your brand’s visibility. These content formats also play pivotal roles in Public Relations (PR) and Digital PR (DPR) efforts, helping you engage journalists and build meaningful […]

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Sales and Marketing

Sales And Marketing – Unlocking Their Full Potental

Dear Sales and Marketing Professionals,  Driving RESULTS and BUSINESS GROWTH in today’s competitive landscape isn’t just about having great Sales and Marketing Teams performing their INDIVIDUAL roles well. It’s about Sales and Marketing operating together in parallel, fostering collaboration, aligning on unified goals, and feedback loops to achieve business success. Here’s why: In many organisations,

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Innovative Link Building – How To Craft Linkable Assets To Enhance your SEO (Using ChatGPT)

Want to step up your link building game? You’re in the right place! In this blog post, you’ll discover a fun and creative way to make linkable assets for SEO that will make your website visitors want to link to your website. I, Martyn Snibson, created my own free tools using generative AI. Here’s how

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Writing Great Headlines That Will Make You a Better Marketer

How do you make great headlines in marketing? In this useful guide, we improve your marketing skills by teaching you the fundamentals of writing great headlines, whether for advertising, SEO, public relations or email marketing.  Great headlines can take many marketers hours, or even days to create. Even with the introduction of Artificial Intelligence tools like

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Backlink Acquisition Guide

A Beginner’s Ultimate Guide To Backlink Acquisition Success (2025)

Are you coming across SEO terms like link acquisition? Link building? Backlinks for websites? Backlink services? Or Domain Authority? Our complete guide to backlink acquisition has all the gossip you need to know to get you started! If you’re a marketer, Search Engine Optimisation (SEO specialist) or business, I’m sure that the process of link

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Speedstorming Brainstorming Method SEO Marketing Content Ideas

Speedstorming: How To Boost Your Content Marketing Ideas In Little Time (25 Mins)

Search Engine Optimisation (SEO) and Marketing Agencies – Are you looking to generate fresh creative content ideas for your next content marketing campaign? This short guide has what you need to know about the ‘Speedstorming’ technique to give you a head start for your next client project. Many marketing and SEO agencies strive to deliver

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Lo-Fi Content – How To Boost Your Social Media Engagement (With Examples)

If you seek innovative ways to engage your audiences on social media, lo-fi content is a great way to create a sense of reliability and authenticity. This short guide about lo-fi content has all you need to know. When you think of lo-fi, you probably associate it with lo-fi music; I mean, I did; lo-fi

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